Academics are increasingly using social media to reach a wide variety of audiences. Social media can be used for dissemination of research outputs to academic communities, for public outreach and engagement, and for intervening in society. How can we show evidence of the impact of these interventions? In a one-day workshop offering tricks and tips for measuring and analyzing impact via social media, participants will be taught some practical skills, as well as having the opportunity for discussion and debate.
Register for the course for free on the IT Training Programme website. Tweeters can use the hashtag #OxEngage (view on Twitter).
Where: Isis, IT Services, Banbury Road
When: 10am-4pm Wed 16th March (Hilary Term, week 9)
||Welcome and Introduction to the day
||Kate Lindsay, Head of Technology Enhanced Learning, IT Services
||Keynote: Understanding Impact via Social Media (video and slides)
||Kathryn Eccles, Digital Humanities Champion, Oxford Internet Institute
||Network Analysis and Social Media (summary and slides)
||Scott Hale, Data Scientist, Oxford Internet Institute
||Measuring Impact on Social Media (summary and slides)
||Liz McCarthy, Bodleian Library
||Twitter Impact Monitoring and Reporting on a Shoestring (summary, slides, handout and spreadsheet [.xlsx download 100kb]
||Ernesto Priego, City University
||Supporting Engagement and Impact at IT Services (summary and slides)
||Martin Wynne, IT Services
||Maximizing Visibility and Impact for Publications (summary and slides)
||Charlie Rapple, Kudos
||Round-up and discussion
Network analysis and social media
Scott Hale, Oxford Internet Institute
This talk will introduce the basics of social network analysis with Gephi (https://gephi.org/), free and open-source software for network analysis. It will introduce how social media data can be transformed into networks and the types of questions that network analysis is useful for including definitions of network centrality and other network measures. An introduction to network visualization and resources for further information will also be given.
Measuring Impact on Social Media
Elizabeth McCarthy, Bodleian Libraries
As social media’s place in our communications strategies grows, it is important that we are able to measure the impact of what we do online. This talk will explore various practical (and mostly free!) tools and strategies for evaluating and reporting on social media impact across a variety of platforms and connecting it to your organisational goals and strategy.
Twitter Impact Monitoring and Reporting on a Shoestring
Ernesto Priego, City University
There is a plethora of commercial services and applications dedicated to providing organisations with metrics and reports of their social media activity. Though more time consuming, it is possible for account managers to monitor and create reports from their Twitter accounts without spending extra money.
In August 2014 Twitter made their analytics tool available to all users. In this session we will discuss how to create a report from a Twitter account’s metrics, and think about other ways in which we can can quantify and report a Twitter account’s output.
Please note that recently Twitter started requiring users to sign up to Twitter Analytics or Twitter Ads to get their metrics. Participants will make the most out of this session if they have login credentials to a Twitter account and if they have previously signed up to Twitter Analytics or Twitter Ads.
Supporting Engagement and Impact at IT Services
Martin Wynne, IT Services, University of Oxford
Martin will offer an overview of the courses, support services and facilities available in IT Services and the wider university to support academic impact using IT. As well as the ‘Engage’ series of courses and workshops, IT Serviecs offers research skills toolkits, courses on managing your web presence, analysing citation, Google analytics, search engine optimization, crowdsourcing, podcasting and podcast analytics, and more.
Measuring and maximizing the effect of your communications efforts
Charlie Rapple, co-founder, Kudos
Charlie will introduce some of many options for communicating around your work, along with some of the metrics that might help you determine the success of your efforts. She’ll provide some examples of how researchers are using social media successfully, and show how the free Kudos toolkit can support your efforts to broaden the reach and impact of your work, by providing a platform for explaining work in plain language, a central place from which to share it, and a compilation of metrics to help you learn what works best.