How to write for the web

1. Three important questions to ask before writing anything for the web

  • Who: who are you writing the content for: identifying your target audience
  • What: what would you like your audience to learn
  • Why: why would your audience stay on your site

2. How to decide the content to be included

  • What your audience wants to know
  • What your audience needs to know
  • What you want your audience to know

You need to focus on what your audience wants to know and what your audience needs to know.

3. How to stick audience on your site

Try to consider the followings:

  • Visual: around 30% of us pay more attention to the visual elements
  • Facts/figures: around 25% of like figures
  • What’s in it for me: around 30% of us look for information which can help us

4. Tips for a good web page

As people do not “read” online, they scan web pages. Therefore, a web page should aim to:

  • have a specific and attractive page title
  • use meaningful and summarised sub-headings
  • focus on one idea per paragraph
  • highlight the keywords
  • use bullet points
  • keep it short and simple to read
  • use conversational communication style
  • use active words instead of passive ones
  • focus on the readers
  • avoid links in the first paragraph as you want people to stay on your site before jumping to somewhere else
  • organise the links (if there are many) by putting them into broader sensible categories

What are your recommendations to write a good web page?  Please share them here.

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