You have made the effort to produce podcasts. How do you know whether your podcasts have benefited your target audience?
Apart from gathering quantitative feedback which may be achieved using a number of methods including Google Analytics, let’s briefly talk about how to gather qualitative user feedback.
The methods of gathering qualitative feedback often mentioned are: observation, interviews and focus groups. However, those methods may not be suitable if your audience is unknown and online.
The strategy needed is the simpler the better. Why? As most people normally quickly browse through the web, any method which requires too much effort may risk gaining little feedback from your audience at all.
Instead of scratching your head to invent ideas how to simply gather feedback, I have looked at a few popular podcasting portals to see how they gather user feedback.
- iTunes U: audience can rate a podcasting series (not an individual podcast) and leave comments anonymously
- Youtube Education: audience can press the like or dislike button to vote for each podcast, or add comments anonymously
- TED: each podcast can be rated by using a predefined list of options, or signing in to add comments
- Podcastalley: voting and commenting, but an email address is required
- Podfeed: rating or commenting, registration is required
Based on the methods above, maybe you can use the following strategy for your site:
- To encourage feedback, initially users can rate or comment on your podcasts anonymously;
- Once more feedback is received, you can then ask the visitors to provide email addresses before giving feedback.
Image source: http://www.flickr.com/photos/nzdave/491409048/sizes/m/in/photostream/