Google Analytics tracks the actions of people when they are browsing your website. These are the most important metrics. The rationale for using analytics data is to help you understand more about the behaviour of people visiting your web pages. As part of our OER internationalisation project we commissioned a consultants report on using Google Analytics. The report describes a simple 5-step methodology you can use to understand and improve the performance of your OER materials and is available on our website
Google Analytics
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