Google Analytics tracks the actions of people when they are browsing your website. These are the most important metrics. You are interested in understanding people behaviour so you want as much as possible to be looking at the stats from the point of view of actual visitors. The rationale for using analytics data is to help you understand more about the behaviour of people visiting your web pages.
As part of our HEA OER internationalisation project we commissioned a consultant’s report on using Google Analytics. The report describes a simple 5-step methodology you can use to understand and improve the performance of your OER materials and is available on our website
If you , for instance, felt that one of the reasons for publishing OER is to build the international profile of your department and attract more overseas students. How could you measure that you are achieving that? The report tells you how.
The 5 step Method
1. Getting a feel for your Audience
- Focus in on your target audience
- Understand some key aspects of their data for example:
- Most popular pages
- Best traffic sources
- Most popular countries and languages
- Key landing pages and content performance
2. Framing your Objectives
- Avoiding vanity metrics
- Working out metrics for your key stakeholders
3. Audit where you are in relationship to your Objectives
- What are your primary traffic sources?
- What behaviour can you see them making?
- What can you tell about your geographical visitors?
4. Revising your Objectives, Planning and Implementing some Improvements
- Increase your traffic sources
- Optimise your content for searches
5. Repeat step 3 and 4
- Rinse and repeat
If, having read the report you’d like further training, we also offer that:
‘Google Analytics: Hands-on’