RunCoCo is working closely with the Alliance (JISC Strategic Content Alliance) to put on workshops this year for community collection projects. We have put some presentations online from events in May – which included an insightful session on IPR and copyright – more to follow. We also have a workshop planned on the subjects of sustainability and business models for community collection projects with the Alliance on November 3rd in Leeds.
We hoped to involve the Alliance in our workshop next week, Community Engagement, at the National Library of Wales on 27 July. However they’re double booked. We will distribute to our delegates some of the Alliance material on this subject – which is so close to the heart of what we will be discussing. But if you will miss our event may I suggest you register for the Audience Analysis workshop – 30th July 2010.
I quote from their publicity below:
I am writing to invite you to attend a FREE workshop from the Strategic Content Alliance (Alliance) introducing simple and inexpensive Audience Analysis techniques. This aims to improve your knowledge and understanding about how to measure and demonstrate the impact of you collection or website beyond a simple numeric value i.e. number of hits. The workshop offers delegates the opportunity to make the most out of their collections and websites using a range of free tactical tools created by the Alliance.
The workshop is aimed primarily at delegates from universities, archives, museums, health, public service broadcasting, schools and cultural heritage. No particular technical knowledge is required as a prerequisite. However, we encourage delegates to consult the free audience analysis documentation at http://sca.jiscinvolve.org/audience-publications/
Why research audiences of online content?
Understanding your online users is an essential technique in order for you to retain and increase “market share” in an increasing competitive online market. Why users visits your collection and/or website, what they are doing, why are they not visiting, how can you demonstrate impact to your boss or funder are all questions that can be addressed by the adoption of recognised techniques highlighted in free tactical tools. As we enter the “perfect storm” of rapid technological innovation, changing user behaviour and budgetary restraint it’s important to be able to demonstrate the “value proposition” of your collection and/or website to management and funders.
Organisations often excel at engaging with physical audiences and developing physical services which meet their needs, and it is now important to understand how audiences engage with digital collections and websites.
Topics covered will include:
- Maximising access and removing barriers to your content through Alliance tools.
- What is audience analysis? Why should I do it?
- Putting audience research into practice – reaping the benefits.
By the end of the workshop, delegates will have:
- An understanding of the basic principles of audience analysis;
- Practical hints and tips about where to start researching your digital audiences and how to get buy-in from senior management;
- Considered how audience analysis can be used to improve a hypothetical online digital service;
- Reflected on how you could better meet your audiences’ needs;
- Knowledge of the documentation and support that is available in your sector to help you better understand your audiences;
Date: 30th July 2010: Morning (9.00- 12.15) or Afternoon (1.30- 4.45) sessions**
Venue: JISC London Offices, Brettenham House, 5, Lancaster Place, London, WC2E7EN
Registration: https://www.eventsforce.net/jisc/48/home
**2 identical sessions shall be held in the Morning (9.00- 12.15) and Afternoon (1.30-4.45).
Delegates are asked to choose the session they wish to attend**
Please note for all administrative enquiries, please contact Verena Weigert by e-mail.