In mid-October VIDaaS continued its world publicity tour. Following on from its appearance at VMworld Las Vegas in September, it was the turn of VMworld Europe in Copenhagen.
Participating in Europe’s biggest IT conference (with over 7000 delegates) was always going to be a daunting prospect, but the VIDaaS team was well represented with Stuart Lee, Adrian Parks and myself all doing our bit to get the message across.
Adrian presented as part of a Colt session on the hybrid cloud, Stuart fielded questions from other interested parties in an executive briefing, and I sat on a stool on stage in a press briefing event with four business leaders to talk about our cloud experiences and our “Journey to the Cloud”. It must have looked like a bad episode of Blind Date – I wasn’t aware until we started that we were the warm up for Paul Maritz (the CEO of VMware) so although I’d like to imagine the 100 journalists in the audience were all there to hear about Oxford, the hybrid cloud and VIDaaS, I imagine we were a side show for them. Nevertheless, the combined forces of the Oxford VIDaaS team on tour managed to gain some publicity for the project and what we are doing, including the lead story on Computing Weekly’s website for that day.
More importantly we formed some useful links within teams in VMware who are looking at similar challenges to the VIDaaS project, and learnt a good deal about the VMware vision for the future – all of which should help the service long term.